Privacy Policy

Affinity Water Limited is registered under the Data Protection Act 1998. Confidentiality and the privacy of customers and users of this website are of utmost importance to us. The information that we gather from you through this website is used by us to ensure that we can give you the best possible service and for our own internal market analysis.

Protecting Personal Information

If you are a customer of Affinity Water and would like more information on how we protect your personal information please click here.

Communicating with us

If you send us a message by electronic mail it may be seen by a person other than the addressee.

We recognise the uncertainty that people have with sending information over the Internet. We will not send you unwanted e-mail messages or junk mail and your details will not be disclosed to any organisation beyond Affinity Water for marketing purposes without your explicit permission.

Cookies (Google Analytics)

Some of the pages within this website use Google Analytics, a web analytics service provided by Google, Inc. (“Google”).

We use Google Analytics to analyse the use of this website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users’ computers. The information generated relating to our website is used to create reports about the use of the website. Google will store this information. Google’s privacy policy is available at: http://www.google.com/privacypolicy.html.

Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and Internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

Most browsers allow you to reject all cookies, whilst some browsers allow you to reject just third party cookies. For example, in Internet Explorer you can refuse all cookies by clicking “Tools”, “Internet Options”, “Privacy”, and selecting “Block all cookies” using the sliding selector. Blocking all cookies will, however, have a negative impact upon the usability of many websites, including this one.

Data Protection (Credit Reference and Fraud Prevention Agencies)

We may need to share your personal information with Credit Reference and Fraud Prevention agencies. For a guide to how the information may be used please click here.

Join our mailing list.

For regular news, information, offers and special events from Affinity Water’s Education Team, please join our mailing list.


I understand that by providing my name and email address, I am agreeing to Affinity Water’s Education Team sending me regular email marketing communication, including news, updates, offers and events.

Affinity Water’s Education Team will only communicate with you directly and your information will never be shared with third parties.

I understand my details will be dealt with in accordance with Affinity Water’s Privacy Policy, and that I can update my communications preferences at any time by emailing the Education Team education@affinitywater.co.uk.